This bit of old-fashioned fun helps us be entertaining and unforgettable in the mind of a child as we share how “NED” learns to never give up, encourage others and do his best.

Everyone who learns to yo will make mistakes along the way. Students are told that if they try yo-yoing, it’s important to learn from mistakes and never give up. Teachers and parents often see children practice persistence and find great fulfilment in doing their personal best as they learn to yo with NED. Best of all, this “NED mindset” is infinitely transferable to school subjects!

NED is a loveable cartoon character whose name is an acronym for Never give up, Encourage others, and Do your best. Teachers love that NED is simple, relatable and kid-focused.